In this article we will talk about SEO and SMO. I hope SEO vs SMO comparison will help you to decide your needs for your business. What is SEO and SMO Search Engine Improvement (SEO) The Improvement Program uses a variety of techniques to improve your website’s ranking on the search engine results page (SERP). These methods include: • Recommended keywords and keywords , used to select selected keywords on each page of the site. This is very important for SEO, because having a transparent keyword strategy means that pages will not compete for the same search terms. Each part can have a specific purpose. • Smarter and optimized text Every page on your website needs a unique optimized copy of certain keywords in order to rank high on Google. The text should be literary and easy to understand. • Meta title and description Make sure that each of your sites has a unique meta title (the page title tells Google what the page is about) and meta description (the title fragment under...